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Supplier relationship management
KMU
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Lieferantenmanagement
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SME
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B-to-B-Marketing
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B2B e-market
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Business-to-business marketing
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Confidence
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E-commerce
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Innovation diffusion
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Institutional economics
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Risikomanagement
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Transaktionskosten
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Vertrauen
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business marketing
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case study
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industrial marketing
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process theory
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theory of trying
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Banerjee, Probir
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Ma, Louis
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Ma, Louis C. K.
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Journal of business-to-business marketing
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Journal of organizational computing and electronic commerce
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The process of trust formation in e-business : insights from case studies of two small firms
Banerjee, Probir
;
Ma, Louis
- In:
Journal of business-to-business marketing
21
(
2014
)
3
,
pp. 171-186
Persistent link: https://www.econbiz.de/10010465721
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2
Partial assimilation of technology : prognosis and remedial measures
Banerjee, Probir
;
Ma, Louis C. K.
- In:
Journal of organizational computing and electronic commerce
21
(
2011
)
2
,
pp. 93-110
Persistent link: https://www.econbiz.de/10009159788
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