The process of trust formation in e-business : insights from case studies of two small firms
Probir Banerjee; Louis Ma
| Year of publication: |
2014
|
|---|---|
| Authors: | Banerjee, Probir ; Ma, Louis |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 21.2014, 3, p. 171-186
|
| Subject: | trust | risk | theory of trying | trialability | process theory | B2B e-market | case study | industrial marketing | business marketing | B-to-B-Marketing | Business-to-business marketing | Vertrauen | Confidence | Electronic Commerce | E-commerce | Lieferantenmanagement | Supplier relationship management | KMU | SME | Marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010465721