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~subject:"Supplier relationship management"
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Search: person:"Sese, Francisco Javier"
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Supplier relationship management
Beziehungsmarketing
21
Relationship marketing
21
Consumer behaviour
16
Konsumentenverhalten
16
Customer satisfaction
7
Kundenzufriedenheit
7
Dienstleistungsqualität
6
Fundraising
6
Service quality
6
Customer value
5
Kundenwert
5
Mobile communications
5
Mobilkommunikation
5
Customer profitability
4
Distribution channel
4
Financial services
4
Finanzdienstleistung
4
Lieferantenmanagement
4
Marketing management
4
Marketingmanagement
4
Vertriebsweg
4
B-to-B-Marketing
3
Business-to-business marketing
3
Kundenbindungsprogramm
3
Loyalty program
3
Nonprofit organization
3
Nonprofit-Organisation
3
Spain
3
Spanien
3
Switching behaviour
3
Wechselverhalten
3
financial services
3
Advertising
2
Beschwerdemanagement
2
CSR
2
Charity
2
Complaint handling
2
Complaint management
2
Corporate Social Responsibility
2
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English
4
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Sesé, F. Javier
4
Boyd, D. Eric
1
Cambra-Fierro, Jesús
1
Doorn, Jenny van
1
Krafft, Manfred
1
Melero-Polo, Iguácel
1
Polo-Redondo, Yolanda
1
Tillmanns, Sebastian
1
Viswanathan, Vijay
1
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Journal of service research : JSR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
4
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1
The design of B2B customer references : a signaling theory perspective
Boyd, D. Eric
;
Sesé, F. Javier
;
Tillmanns, Sebastian
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 658-674
Persistent link: https://www.econbiz.de/10014251255
Saved in:
2
Customer-firm interactions and the path to profitability : a chain-of-effects model
Cambra-Fierro, Jesús
;
Melero-Polo, Iguácel
;
Sesé, F. …
- In:
Journal of service research : JSR
21
(
2018
)
2
,
pp. 201-218
Persistent link: https://www.econbiz.de/10011855798
Saved in:
3
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
4
Strengthening customer relationships : what factors influence customers to migrate to contracts?
Polo-Redondo, Yolanda
;
Sesé, F. Javier
- In:
Journal of service research : JSR
16
(
2013
)
2
,
pp. 138-154
Persistent link: https://www.econbiz.de/10009774892
Saved in:
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