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Search: person:"Balmer, John M.T."
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Sweden
Brand management
52
Markenführung
52
Brand architecture
48
Markenarchitektur
48
Corporate culture
43
Unternehmenskultur
43
Corporate reputation
42
Firmenimage
42
Marketing management
29
Marketingmanagement
29
Public relations
18
Öffentlichkeitsarbeit
18
Großbritannien
14
United Kingdom
14
Corporate heritage
10
Marketing
10
Monarchie
8
Monarchy
8
China
7
Corporate Social Responsibility
7
Corporate identity
7
Corporate social responsibility
7
Brand
6
Brand image
6
Corporate brand
6
Cultural heritage
6
Kulturgüter
6
Markenartikel
6
Markenimage
6
USA
6
United States
6
Stakeholder
5
Corporate Identity
4
Corporate brand identification
4
Corporate branding
4
Corporate marketing
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Economics department
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Markenpolitik
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Schweden
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English
4
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Balmer, John M. T.
4
Burghausen, Mario
2
Greyser, Stephen A.
1
Urde, Mats
1
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The journal of brand management : an international journal
2
European journal of marketing : EJM
1
Journal of business research : JBR
1
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ECONIS (ZBW)
4
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1
Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
Saved in:
2
Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity
Burghausen, Mario
;
Balmer, John M. T.
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2311-2323
Persistent link: https://www.econbiz.de/10010401988
Saved in:
3
Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British monarchy
Balmer, John M. T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1380-1398
Persistent link: https://www.econbiz.de/10009378660
Saved in:
4
The Crown as a corporate brand : insights from monarchies
Balmer, John M. T.
;
Greyser, Stephen A.
;
Urde, Mats
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 137-161
Persistent link: https://www.econbiz.de/10003458924
Saved in:
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