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Taiwan
Consumer behaviour
6
Konsumentenverhalten
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Brand image
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Markenimage
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Beziehungsmarketing
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Brand management
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Markenführung
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Relationship marketing
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China
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Customer satisfaction
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Dienstleistungsqualität
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Einzelhandel
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Fashion
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Gastronomie
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Jugendliche
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Kundenzufriedenheit
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Luxury goods
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Luxusgüter
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Mode
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Restaurant industry
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Retail trade
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Service quality
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Youth
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Active brand
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Asian young female shoppers
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Brand awareness
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Brand equity
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Brand identification
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Brand loyalty
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Brand personality
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Bang, Nguyen
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Chen, Cheng-Hao Steve
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Wu, Meng-Shan
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Chaney, Isabella
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Melewar, T. C.
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Asia-Pacific journal of business administration
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Qualitative market research : an international journal
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ECONIS (ZBW)
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Luxury brand purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Luxury fashion brands : factors influencing young female consumers' luxury fashion purchasing in Taiwan
Wu, Meng-Shan
;
Chaney, Isabella
;
Chen, Cheng-Hao Steve
; …
- In:
Qualitative market research : an international journal
18
(
2015
)
3
,
pp. 298-319
Persistent link: https://www.econbiz.de/10011305126
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