Luxury fashion brands : factors influencing young female consumers' luxury fashion purchasing in Taiwan
Year of publication: |
2015
|
---|---|
Authors: | Wu, Meng-Shan ; Chaney, Isabella ; Chen, Cheng-Hao Steve ; Bang, Nguyen ; Melewar, T. C. |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 18.2015, 3, p. 298-319
|
Subject: | Luxury brands | Asian young female shoppers | Luxury-buying behaviour | Luxury purchase environment | Luxury-purchasing motives | Strawberry Generation | Frauen | Women | Mode | Fashion | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Taiwan | Jugendliche | Youth | Markenimage | Brand image |
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