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~subject:"Takeover"
~type_genre:"Accompanied by computer file"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Kundengewinnung"
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Takeover
Kundengewinnung
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Advances in mergers and acquisitions
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
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Journal of personal selling & sales management
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ECONIS (ZBW)
6
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1
The impact of salespeople's social media adoption on customer acquisition performance : a contextual perspective
Schendzielarz, Dennis
;
Alavi, Sascha
;
Guba, Jan Helge
- In:
Journal of personal selling & sales management
42
(
2022
)
2
,
pp. 139-157
Persistent link: https://www.econbiz.de/10013361675
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2
Your receipt is in the bag : service and temporal effects as factors of customer engagement formation during acquisition
Harman, David M.
;
Porter, Michael C.
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012648866
Saved in:
3
Managing customer acquisition risk using co-operative databases
Liu, Hongju
;
Pancras, Joseph
;
Houtz, Malcolm
- In:
Journal of interactive marketing : a quarterly …
29
(
2015
),
pp. 39-56
Persistent link: https://www.econbiz.de/10010509548
Saved in:
4
DMA Customer Acquisition Barometer 2014
Jain, Yashraj
;
Colwell, Andrew
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 270-275
Persistent link: https://www.econbiz.de/10010385972
Saved in:
5
A bivariate timing model of customer acquisition and retention
Schweidel, David A.
;
Fader, Peter
;
Bradlow, Eric T.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 829-843
Persistent link: https://www.econbiz.de/10003780132
Saved in:
6
The importance of target firm customers in acquisitions of technology-based firms
Dalziel, Margaret
- In:
Advances in mergers and acquisitions
6
(
2007
),
pp. 157-170
Persistent link: https://www.econbiz.de/10003811445
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