Managing customer acquisition risk using co-operative databases
Hongju Liu; Joseph Pancras; Malcolm Houtz
| Year of publication: |
2015
|
|---|---|
| Authors: | Liu, Hongju ; Pancras, Joseph ; Houtz, Malcolm |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 29.2015, p. 39-56
|
| Subject: | Customer acquisition | Acquisition risk | Bad debt risk | Co-operative database | Direct mail | Direct marketing | Targeting | Direktmarketing | Übernahme | Takeover | Kundengewinnung | Beziehungsmarketing | Relationship marketing | Genossenschaft | Cooperative | Datenbank | Database | Risiko | Risk | Risikomanagement | Risk management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010509548