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Technological change
design innovativeness
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Rubera, Gaia
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Design
innovativeness
and product sales' evolution
Rubera, Gaia
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 98-115
Persistent link: https://www.econbiz.de/10010497615
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