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~subject:"Theorie"
~subject:"Vertriebsweg"
~type_genre:"Glossary included"
~type_genre:"Systematic review"
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Direktmarketing und klassische Medien: State-of-the-Art in der Budgetallokation
Peters, Kay
;
Krafft, Manfred
- In:
Perspektiven der Kommunikationspolitik
,
(pp. 81-112)
.
2005
Persistent link: https://www.econbiz.de/10003088034
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Contemporary direct marketing
Spiller, Lisa D.
;
Baier, Martin
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2005
Persistent link: https://www.econbiz.de/10001880260
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