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Search: person:"Lehmann, Donald R."
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Theorie
Consumer behaviour
34
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18
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17
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15
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14
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14
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Lehmann, Donald R.
17
Sultan, Fareena
3
DeSarbo, Wayne S.
2
Gupta, Sunil
2
Vanhonacker, Wilfried R.
2
Winer, Russell S.
2
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1
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3
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2
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1
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1
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ECONIS (ZBW)
17
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11
The primacy of the idea itself as a predictor of new product success
Goldenberg, Jacob
;
Lehmann, Donald R.
;
Mazursky, David
-
1999
Persistent link: https://www.econbiz.de/10001412782
Saved in:
12
From decision support to decision automation : a 2020 vision
Bucklin, Randolph E.
;
Lehmann, Donald R.
;
Little, John D.
-
1998
Persistent link: https://www.econbiz.de/10000997625
Saved in:
13
Reflections on the futures of marketing : practice and education
Lehmann, Donald R.
(
ed.
);
Jocz, Katherine E.
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000646730
Saved in:
14
Combining related and sparse data in linear regression models
Vanhonacker, Wilfried R.
- In:
Journal of business & economic statistics : JBES ; a …
8
(
1990
)
3
,
pp. 327-335
Persistent link: https://www.econbiz.de/10001089540
Saved in:
15
Combining related and sparse data in linear regression models
Vanhonacker, Wilfried R.
;
Lehmann, Donald R.
;
Sultan, …
-
1989
Persistent link: https://www.econbiz.de/10000777914
Saved in:
16
The role of expectations in the adoption of innovative consumer durables : some preliminary evidence
Holak, Susan L.
- In:
Journal of retailing
63
(
1987
)
3
,
pp. 243-259
Persistent link: https://www.econbiz.de/10001044584
Saved in:
17
Stability of membership in market segments indentified with a disaggregate consumption model
Farley, John U.
;
Lehmann, Donald R.
;
Winer, Russell S.
- In:
Journal of business research : JBR
15
(
1987
)
4
,
pp. 313-328
Persistent link: https://www.econbiz.de/10003545007
Saved in:
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