The role of expectations in the adoption of innovative consumer durables : some preliminary evidence
Year of publication: |
1987
|
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Authors: | Holak, Susan L. |
Other Persons: | Lehmann, Donald R. (contributor) ; Sultan, Fareena (contributor) |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 63.1987, 3, p. 243-259
|
Subject: | Konsumentenverhalten | Consumer behaviour | Konsumgüter | Consumer goods | Innovation | Theorie | Theory | 1987 |
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