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Gabler Kompakt-Lexikon Marketing : 4670 Begriffe nachschlagen, verstehen, anwenden : [A - Z]
Poth, Ludwig G.
;
Poth, Gudrun S.
;
Pradel, Marcus
-
2008
-
3. Aufl.
Persistent link: https://www.econbiz.de/10003449520
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