Gabler Kompakt-Lexikon Marketing : 4670 Begriffe nachschlagen, verstehen, anwenden : [A - Z]
von Ludwig G. Poth; Gudrun S. Poth; Marcus Pradel
| Alternative title: | Marketing Kompakt-Lexikon Marketing |
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| Year of publication: |
2008 ; 3. Aufl.
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| Authors: | Poth, Ludwig G. ; Poth, Gudrun S. ; Pradel, Marcus |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketing | Theorie | Theory | Deutschland | Germany |
| Description of contents: | Table of Contents [external.dandelon.com] ; Description [deposit.dnb.de] |
| Extent: | 504 S graph. Darst 187 mm x 120 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Wörterbuch ; Nachschlagewerk ; Reference book |
| Language: | German |
| ISBN: | 3-8349-0141-5 ; 978-3-8349-0141-5 ; 978-3-409-0141-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003449520