//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Theorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Database marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theorie
Customer data
215
Kundendaten
215
Relationship marketing
69
Beziehungsmarketing
68
Consumer behaviour
56
Database-Marketing
56
Konsumentenverhalten
56
Data protection
53
Datenschutz
53
Computer-assisted marketing
35
IT-gestütztes Marketing
35
Data Mining
30
Data mining
29
Marketing
29
Deutschland
27
Germany
24
Direktmarketing
22
Marketing management
22
Marketingmanagement
22
Online-Marketing
22
Database marketing
20
Kundenanalyse
20
Kundenmanagement
19
database marketing
19
Customer analysis
18
Internet marketing
18
Theory
18
Electronic Commerce
17
USA
17
United States
17
Big Data
16
Direct marketing
15
E-commerce
14
Data security
13
Datenbank
13
Datensicherheit
13
Social Web
13
Social web
13
Marktsegmentierung
12
more ...
less ...
Online availability
All
Undetermined
5
Free
1
Type of publication
All
Book / Working Paper
14
Article
4
Type of publication (narrower categories)
All
Hochschulschrift
5
Article in journal
4
Aufsatz in Zeitschrift
4
Thesis
4
Aufsatzsammlung
3
Collection of articles of several authors
3
Lehrbuch
3
Sammelwerk
3
Bibliografie enthalten
2
Bibliography included
2
Graue Literatur
2
Non-commercial literature
2
Textbook
2
Arbeitspapier
1
Fallstudiensammlung
1
Glossar enthalten
1
Glossary included
1
Handbook
1
Handbuch
1
Working Paper
1
more ...
less ...
Language
All
English
11
German
8
Author
All
Drake, Perry D.
2
Drozdenko, Ronald G.
2
Link, Jörg
2
Tapp, Alan
2
Belavina, Elena
1
Bergemann, Dirk
1
Bonatti, Alessandro
1
Elsner, Ralf
1
Fader, Peter
1
Gan, Tan
1
Girotra, Karan
1
Harfie, Bruce G. S.
1
He, Huaiwen
1
Hildebrand, Volker G.
1
Jerath, Kinshuk
1
Kehl, Roger E.
1
Kittlaus, Hans-Bernd
1
Kumar, V.
1
Momot, Ruslan
1
Munzer, Iris
1
Oschmann, Marc
1
Prat, Andrea
1
Reinartz, Werner J.
1
Valletti, Tommaso M.
1
Walter, Georg
1
Yan, Xingyu
1
more ...
less ...
Institution
All
Fördergesellschaft Marketing an der Universität Augsburg
1
Published in...
All
Gabler Edition Wissenschaft
2
American economic journal
1
Dissertation.de
1
European journal of operational research : EJOR
1
Faculty & research / Insead : working paper series
1
Forum / Kommunikation
1
Journal of competition law & economics
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
The Rand journal of economics
1
more ...
less ...
Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The economics of social data
Bergemann, Dirk
;
Bonatti, Alessandro
;
Gan, Tan
- In:
The Rand journal of economics
53
(
2022
)
2
,
pp. 263-296
Persistent link: https://www.econbiz.de/10013280034
Saved in:
2
Attention oligopoly
Prat, Andrea
;
Valletti, Tommaso M.
- In:
American economic journal
14
(
2022
)
3
,
pp. 530-557
Persistent link: https://www.econbiz.de/10014228737
Saved in:
3
Fine-tuning the ex ante approach to regulating data combination practices
Yan, Xingyu
;
He, Huaiwen
- In:
Journal of competition law & economics
18
(
2022
)
4
,
pp. 881-904
Persistent link: https://www.econbiz.de/10013541984
Saved in:
4
The use and value of social network information in selective selling
Momot, Ruslan
;
Belavina, Elena
;
Girotra, Karan
-
2016
Persistent link: https://www.econbiz.de/10011595401
Saved in:
5
Customer-base analysis using repeated cross-sectional summary (RCSS) data
Jerath, Kinshuk
;
Fader, Peter
;
Harfie, Bruce G. S.
- In:
European journal of operational research : EJOR
249
(
2016
)
1
,
pp. 340-350
Persistent link: https://www.econbiz.de/10011435863
Saved in:
6
Principles of direct and
database
marketing
: a digital orientation
Tapp, Alan
-
2008
-
4. ed.
Persistent link: https://www.econbiz.de/10003767866
Saved in:
7
Customer relationship management : a databased approach
Kumar, V.
-
2006
Persistent link: https://www.econbiz.de/10002137753
Saved in:
8
Strategisches interaktives Direktmarketing in der Gebrauchsgüterindustrie : Einfluss des
Database
Marketing
und der Neuen elektronischen Medien
Oschmann, Marc
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002896442
Saved in:
9
Optimiertes Direkt- und
Database-Marketing
unter Einsatz mehrstufiger dynamischer Modelle
Elsner, Ralf
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001743092
Saved in:
10
Optimal
database
marketing
: strategy, development and data mining
Drozdenko, Ronald G.
;
Drake, Perry D.
-
2002
Persistent link: https://www.econbiz.de/10001643671
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->