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Gilbride, Timothy J.
4
Lenk, Peter J.
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European review of agricultural economics : ERAE
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The right metrics for marketing-mix decisions
Mintz, Ofer
;
Gilbride, Timothy J.
;
Lenk, Peter J.
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 32-49
Persistent link: https://www.econbiz.de/10012506514
Saved in:
2
The role of within-trip dynamics in unplanned versus planned purchase behavior
Gilbride, Timothy J.
;
Inman, J. Jeffrey
;
Melville …
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 57-73
Persistent link: https://www.econbiz.de/10011485862
Saved in:
3
Modelling attribute non-attendance in choice experiments for rural landscape valuation
Scarpa, Riccardo
;
Gilbride, Timothy J.
;
Campbell, Danny
; …
- In:
European review of agricultural economics : ERAE
36
(
2009
)
2
,
pp. 151-174
Persistent link: https://www.econbiz.de/10009627803
Saved in:
4
Market share constraints and the loss function in choice-based conjoint analysis
Gilbride, Timothy J.
;
Lenk, Peter J.
;
Brazell, Jeff D.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 995-1011
Persistent link: https://www.econbiz.de/10003791778
Saved in:
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