The role of within-trip dynamics in unplanned versus planned purchase behavior
Year of publication: |
May 2015
|
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Authors: | Gilbride, Timothy J. ; Inman, J. Jeffrey ; Melville Stilley, Karen |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 79.2015, 3, p. 57-73
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Subject: | shopper marketing | in-store decision making | self-regulation | cuing theory | autocorrelated probit models | Konsumentenverhalten | Consumer behaviour | Probit-Modell | Probit model | Theorie | Theory | Entscheidung | Decision | Ladengeschäft | Retail outlet | Autokorrelation | Autocorrelation |
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