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Search: person:"Manrai, Lalita"
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Manrai, Ajay K.
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Manrai, Lalita A.
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Manhas, Parikshat S.
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Murray, Noel M.
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Ramjit Singh
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of transnational management : the official journal of the International Management Development Association
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Quantitative modelling in marketing and management
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ECONIS (ZBW)
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1
Role of structural equation modelling in theory testing and development
Manhas, Parikshat S.
;
Manrai, Ajay K.
;
Manrai, Lalita A.
; …
- In:
Quantitative modelling in marketing and management
,
(pp. 27-42)
.
2013
Persistent link: https://www.econbiz.de/10009680248
Saved in:
2
The influence of culture in international business negotiations : a new conceptual framework and managerial implications
Manrai, Lalita A.
;
Manrai, Ajay K.
- In:
Journal of transnational management : the official …
15
(
2010
)
1
,
pp. 69-100
Persistent link: https://www.econbiz.de/10003973082
Saved in:
3
Public policy relating to consumer comprehension of television commercials : a review and some empirical results
Murray, Noel M.
- In:
Journal of consumer policy : consumer issues in law, …
16
(
1993
)
2
,
pp. 145-170
Persistent link: https://www.econbiz.de/10001158161
Saved in:
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