Public policy relating to consumer comprehension of television commercials : a review and some empirical results
Year of publication: |
1993
|
---|---|
Authors: | Murray, Noel M. |
Other Persons: | Manrai, Lalita A. (contributor) ; Manrai, Ajay K. (contributor) |
Published in: |
Journal of consumer policy : consumer issues in law, economics and behavioural sciences. - Dordrecht : Springer, ISSN 0168-7034, ZDB-ID 230313-9. - Vol. 16.1993, 2, p. 145-170
|
Subject: | Hörfunkwerbung | Radio advertising | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | USA | United States | Werbebeschränkung | Advertising regulation |
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