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~subject:"Theory of preferences"
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Theory of preferences
Consumer behaviour
7
Experiment
7
Konsumentenverhalten
7
Präferenztheorie
4
Brand management
3
Markenführung
3
brand choice
3
branding
3
consumer behavior
3
decision making under uncertainty
3
Decision
2
Decision under uncertainty
2
Deliberation
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Entscheidung
2
Entscheidung unter Unsicherheit
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Garantie
2
Marketing
2
Rational expectations
2
Rationale Erwartung
2
Sequential Choice Models
2
Theorie
2
Theory
2
Warranty
2
Willingness to pay
2
Zahlungsbereitschaftsanalyse
2
Anchoring and adjustment
1
Approach-approach conflict
1
Approach-avoidance conflict
1
Availability
1
Begrenzte Rationalität
1
Behavioral Decision Rules
1
Behavioral economics
1
Bounded rationality
1
Brand
1
Brand image
1
Brand loyalty
1
Conflict
1
Corporate reputation
1
Decision theory
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Graue Literatur
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English
4
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Muthukrishnan, A. V.
3
Chark, Robin
2
Wathieu, Luc
2
Muthukrishnan, A.V.
1
Xu, Alison Jing
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
1
Working paper / Harvard Business School, Division of Research
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ECONIS (ZBW)
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1
Choice set induced conflict, deliberation, and persistent preference
Muthukrishnan, A. V.
;
Chark, Robin
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 437-448
Persistent link: https://www.econbiz.de/10011399079
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2
The effect of physical possession on preference for product warranty
Chark, Robin
;
Muthukrishnan, A. V.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 424-425
Persistent link: https://www.econbiz.de/10010223377
Saved in:
3
Ambiguity aversion and the preference for established brand
Muthukrishnan, A. V.
;
Wathieu, Luc
;
Xu, Alison Jing
- In:
Management science : journal of the Institute for …
55
(
2009
)
12
,
pp. 1933-1941
Persistent link: https://www.econbiz.de/10003928493
Saved in:
4
Superfluous choices and the persistence of preference
Muthukrishnan, A.V.
;
Wathieu, Luc
-
2005
Persistent link: https://www.econbiz.de/10003377675
Saved in:
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