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~subject:"Theory-practice gap"
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theorizing
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Brodie, Roderick J.
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Nenonen, Suvi
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Leeflang, Peter S.H.
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1
Bridging the gap : reflections on
theorizing
with managers
Leeflang, Peter
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1153-1160
Persistent link: https://www.econbiz.de/10011725644
Saved in:
2
Theorizing
with managers to bridge the theory-praxis gap : foundations for a research tradition
Brodie, Roderick J.
;
Nenonen, Suvi
;
Peters, Linda D.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1173-1177
Persistent link: https://www.econbiz.de/10011725654
Saved in:
3
Bridging the gap: reflections on
theorizing
with managers
Leeflang, Peter S.H.
- In:
European Journal of Marketing
51
(
2017
)
7/8
,
pp. 1153-1160
Purpose The purpose of this paper is to reflect on Nenonen et al. ’s paper on
theorizing
with managers. This paper …
Persistent link: https://www.econbiz.de/10014723708
Saved in:
4
Theorizing
with managers to bridge the theory-praxis gap
Brodie, Roderick J.
;
Nenonen, Suvi
;
Peters, Linda D.
; …
- In:
European Journal of Marketing
51
(
2017
)
7/8
,
pp. 1173-1177
; the need to identify conditions and approaches for collaborative
theorizing
; to further define and instruct the abductive …
Persistent link: https://www.econbiz.de/10014723711
Saved in:
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