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~subject:"Tourism industry"
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Tourism industry
Beziehungsmarketing
14
Brand image
14
Brand management
14
Markenführung
14
Relationship marketing
14
Markenimage
13
Consumer behaviour
11
Croatia
11
Konsumentenverhalten
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Marketing management
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Marketingmanagement
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Hotel industry
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Hotellerie
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Integrated marketing communications (IMC)
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Brand
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Brand loyalty
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Customer satisfaction
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Kundenzufriedenheit
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Markenartikel
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Italy
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Tourism
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High-quality hotels
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Information technology
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Structural equation model
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Šerić, Maja
3
Krešić, Damir
1
Mikulić, Josip
1
Pastore, Alberto
1
Praničević, Daniela Garbin
1
Prebežac, Darko
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Vernuccio, Maria
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Corporate communications : an international journal
1
Tourism management : research, policies, practice
1
Zagreb international review of economics & business
1
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ECONIS (ZBW)
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Revising the basic principles of integrated marketing communications during a health-related crisis : the case of Croatian tourism and hospitality industry
Šerić, Maja
;
Vernuccio, Maria
;
Pastore, Alberto
- In:
Corporate communications : an international journal
29
(
2024
)
2
,
pp. 257-278
Persistent link: https://www.econbiz.de/10014494122
Saved in:
2
Campsite choice and the camping tourism experience : investigating decisive campsite attributes using relevance-determinance analysis
Mikulić, Josip
;
Prebežac, Darko
;
Šerić, Maja
; …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 226-233
Persistent link: https://www.econbiz.de/10011642780
Saved in:
3
The role of ICT in education : a longitudinal study based on tourism students perceptions
Praničević, Daniela Garbin
;
Šerić, Maja
- In:
Zagreb international review of economics & business
17
(
2014
),
pp. 49-64
Persistent link: https://www.econbiz.de/10010487079
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