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Search: subject:"Event image"
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Tourismus
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destination image
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event image
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European Sport management quarterly : ESMQ
1
Journal of destination marketing & management
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Tourism economics : the business and finance of tourism and recreation
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ECONIS (ZBW)
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A study of event brand image, destination image, event, and destination loyalty among international sport tourists
An, Bang
;
Yamashita, Rei
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
2
,
pp. 345-363
Persistent link: https://www.econbiz.de/10014564373
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2
Perceived authenticity of hallmark event brands : conceptualization, measurement, and an integrative framework
He, Yawen
;
Ma, Jianfeng
;
Zhang, Pan
- In:
Journal of destination marketing & management
27
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014285216
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3
A strategic tourism marketing framework for sports mega events : the case of Athens Classic (Authentic) Marathon
Zouni, Georgia
;
Markogiannaki, Popi
;
Georgaki, Ioanna
- In:
Tourism economics : the business and finance of tourism …
27
(
2021
)
3
,
pp. 466-481
Persistent link: https://www.econbiz.de/10012522442
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