Grainge, Paul; Johnson, Catherine - In: Arts and the Market 5 (2015) 2, pp. 126-138
television screens. Design/methodology/approach – In research approach, it draws on participant observation at Promax UK, the … cultural practices of worker groups, it uses Promax as a site of study itself, exploring how a key trade gathering forges … Promax transmits industrial lore, not only about “how to do” the job of television marketing but also “how to be” in the …