"Show us your moves" : trade rituals of television marketing
Paul Grainge and Catherine Johnson (Department of Culture, Film and Media, University of Nottingham, Nottingham, United Kingdom)
| Year of publication: |
2015
|
|---|---|
| Authors: | Grainge, Paul ; Johnson, Catherine |
| Published in: |
Arts and the market. - Bingley : Emerald Group Publishing Limited, ISSN 2056-4945, ZDB-ID 2847144-1. - Vol. 5.2015, 2, p. 126-138
|
| Subject: | Production culture | Promax | Promos | Television marketing | Trade awards | Trailers | Fernsehen | Television | Fernsehprogramm | Television programme | Welt | World | Fernsehsender | Television industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/AAM-06-2014-0022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011439888