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~subject:"Transnational corporation"
~type_genre:"Fallstudie"
~type_genre:"Glossar enthalten"
~type_genre:"No longer published / No longer aquired"
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Search: subject_exact:"Internationale Werbung"
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Transnational corporation
International marketing
197
Internationales Marketing
197
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57
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56
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46
Marketingmanagement
25
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25
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25
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7
Ronkainen, Ilkka A.
7
Ball, Donald A.
4
Geringer, John Michael
4
Minor, Michael
4
Moffett, Michael H.
4
Zentes, Joachim
4
Daniels, John Day
3
Hill, Charles W. L.
3
McCulloch, Wendell H.
3
Radebaugh, Lee H.
3
Sullivan, Daniel P.
3
Aktas, Ramazan
2
Buckley, Peter J.
2
Frantz, Paul L.
2
Genis-Gruber, Ahu
2
Hefter, Katharina
2
Horn, Sierk
2
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2
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2
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1
Amis, John
1
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1
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1
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1
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1
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1
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1
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1
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2
ASEAN business case studies
1
Brands : interdisciplinary perspectives
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Business, society and politics : multinationals in emerging markets
1
Cases on business and management in the MENA region : new trends and opportunities
1
Duisburger betriebswirtschaftliche Schriften
1
E-marketing ; Vol. 3
1
Enterprise & society : the international journal of business history
1
Event-Marketing : Trends und Entwicklungen
1
Freiberger Arbeitspapiere
1
Gabler Lehrbuch
1
Harvard business review : HBR
1
Harvard business review on emerging markets
1
Innovations in international business
1
Journal of business case studies
1
Libres opinions
1
Long range planning : LRP ; international journal of strategic management
1
Lund studies in economics and management
1
Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit ca. 160 Abbildungen und 400 Fragen und Aufgaben
1
Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit mehr als 260 Fragen und Aufgaben
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ECONIS (ZBW)
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Transnational organization and symbolic production : creating and managing a global brand
Amis, John
;
Silk, Michael L.
- In:
Brands : interdisciplinary perspectives
,
(pp. 119-144)
.
2015
Persistent link: https://www.econbiz.de/10010477898
Saved in:
2
Marketing the hearth : ornamental embroidery and the building of the multinational Singer Sewing Machine Company
Cruz-Fernández, Paul A. de la
- In:
Enterprise & society : the international journal of …
15
(
2014
)
3
,
pp. 442-471
Persistent link: https://www.econbiz.de/10010416193
Saved in:
3
Zara : globale Mode zu lokalen Preisen
Schmid, Stefan
;
Hefter, Katharina
- In:
Strategien der Internationalisierung : Fallstudien und …
,
(pp. 229-243)
.
2013
Persistent link: https://www.econbiz.de/10009682306
Saved in:
4
Path to success : innovative managerial approach
Genis-Gruber, Ahu
;
Aktas, Ramazan
-
2012
Persistent link: https://www.econbiz.de/10009575097
Saved in:
5
Les grandes entreprises et la base de la pyramide : cinq histoires françaises
Calpéna, Stéphane
;
Guérin, Laurent
;
Le Yaouanq, Yves
-
2012
Persistent link: https://www.econbiz.de/10009660252
Saved in:
6
Japanese multinational enterprises in China : successful adaptation of marketing strateagies
Buckley, Peter J.
;
Horn, Sierk
- In:
Innovations in international business
,
(pp. 358-385)
.
2012
Persistent link: https://www.econbiz.de/10009634255
Saved in:
7
The growth opportunity that lies next door
Jones, Geoffrey
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 141-145
Persistent link: https://www.econbiz.de/10009568112
Saved in:
8
Market communication as socio-political activity in emerging markets
Cerne, Annette
- In:
Business, society and politics : multinationals in …
,
(pp. 85-103)
.
2012
Persistent link: https://www.econbiz.de/10009685166
Saved in:
9
International business
Peng, Mike W.
;
Meyer, Klaus
-
2011
Persistent link: https://www.econbiz.de/10008991595
Saved in:
10
Path to success : innovative managerial approach
Genis-Gruber, Ahu
;
Aktas, Ramazan
- In:
Cases on business and management in the MENA region : …
,
(pp. 99-114)
.
2011
Persistent link: https://www.econbiz.de/10009406275
Saved in:
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