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~subject:"Transnational corporation"
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Transnational corporation
Brand management
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Battaglia, Daniel
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Borchardt, Miriam
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Butkovskaya, Galina V.
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Chernova, Veronica Yu.
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Miocevic, Dario
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Pereira, Giancarlo Medeiros
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Reolon, Diego
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Starostin, Vasily S.
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ECONIS (ZBW)
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Role of MNCs in changing preferences for food consumption in Russia under import substitution
Chernova, Veronica Yu.
;
Starostin, Vasily S.
; …
- In:
European research studies
20
(
2017
)
4B
,
pp. 158-166
Persistent link: https://www.econbiz.de/10012219571
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2
Acculturation of expatriate consumers : conditional effects of mental attachments to home country
Miocevic, Dario
;
Zdravkovic, Srdan
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 193-206
Persistent link: https://www.econbiz.de/10012260092
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3
Providing goods to the base of the pyramid : opportunities for micro, small and medium-sized local producers
Borchardt, Miriam
;
Pereira, Giancarlo Medeiros
;
Viegas, …
- In:
Journal of small business strategy
28
(
2018
)
2
,
pp. 80-89
Persistent link: https://www.econbiz.de/10011895304
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