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Industrial marketing management : the international journal for industrial and high-tech firms
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When western measures meet eastern perspectives : a prototyping analysis of xinren in buyer-seller relationships
Migge, Thorsten
;
Kiffin-Petersen, Sandra A.
;
Purchase, …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 129-141
Persistent link: https://www.econbiz.de/10012422202
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