When western measures meet eastern perspectives : a prototyping analysis of xinren in buyer-seller relationships
Year of publication: |
2020
|
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Authors: | Migge, Thorsten ; Kiffin-Petersen, Sandra A. ; Purchase, Sharon |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 91.2020, p. 129-141
|
Subject: | Xinren | Trust | Distrust | Buyer-seller relationships | Prototype analysis |
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