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~subject:"USA"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
~type_genre:"Conference proceedings"
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Progress & Freedom Foundation
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Springer Malaysia Representative Office
1
Telecommunications Policy Research Conference <23, 1995>
1
Universität Mannheim
1
Vers un partenariat transatlantique renforcé: une nouvelle donne dans un monde en mutation? <2014, Nizza>
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Handbook of social media management : value chain and business models in changing media markets
8
Internet advertising : theory and research
6
Social media and crisis communication
6
Transforming gaming and computer simulation technologies across industries
6
Cases on strategic social media utilization in the nonprofit sector
5
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Harvard business review : HBR
5
Organizing the new industrial economy
5
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4
E-collaboration in modern organizations : initiating and managing distributed projects
4
Organizations and social networking : utilizing social media to engage consumers
4
The Routledge companion to advertising and promotional culture
4
Transforming government supply chain management
4
Understanding the digital economy : data, tools and research
4
Web technologies for commerce and services online
4
Advertising, promotion, and new media
3
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
3
Cyberlaw for global e-business : finance, payment, and dispute resolution
3
Die soziale Marktwirtschaft in der neuen Weltwirtschaft
3
E-business applications for product development and competitive growth : emerging technologies
3
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
3
Harvard-Business-Manager : das Wissen der Besten
3
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
3
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
3
New media and public relations
3
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
3
Research at the marketing-entrepreneurship interface
3
Strategies and tools for managing connected consumers
3
The Routledge companion to digital consumption
3
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3
A Gower book
2
Aspekte der Digitalisierung in Banken
2
Breaking new ground in theory and practice
2
Capital for our time : the economic, legal, and management challenges of intellectual capital
2
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2
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Connected marketing : the viral, buzz and word of mouth revolution
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Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
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ECONIS (ZBW)
637
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637
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1
The effect of social media on elections : evidence from the United States
Fujiwara, Thomas
;
Mueller, Karsten
;
Schwarz, Carlo
- In:
The political economy of social media
,
(pp. 89-97)
.
2023
Persistent link: https://www.econbiz.de/10014444286
Saved in:
2
Consumer socialization process for the highly connected customers : the use of Instagram to gain product knowledge
Ho, Ree Chan
;
Teck Choon Teo
- In:
Strategies and tools for managing connected consumers
,
(pp. 1-19)
.
2020
Persistent link: https://www.econbiz.de/10012106727
Saved in:
3
Social media technologies and export marketing
Avornyo, Frederick
;
Mahmoud, Mahmoud Abdulai
;
Adeola, Ogechi
- In:
Digital transformation in business and society : theory …
,
(pp. 83-102)
.
2020
Persistent link: https://www.econbiz.de/10012116398
Saved in:
4
Predicting VR adoption on e-commerce platforms using TAM and porter five forces
Mon, C. S.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 176-179)
.
2020
Persistent link: https://www.econbiz.de/10012226343
Saved in:
5
Social media marketing : tools and techniques
Prasad, Priyanka
;
Saigal, Pooja
- In:
Application of gaming in new media marketing
,
(pp. 202-214)
.
2019
Persistent link: https://www.econbiz.de/10011914193
Saved in:
6
E-WOM : the new consumer megaphone-underlying reasons and related factors
Güven, Esra
;
Işık, Özlem
- In:
Leveraging computer-mediated marketing environments
,
(pp. 311-327)
.
2019
Persistent link: https://www.econbiz.de/10011971367
Saved in:
7
Towards better understanding of children's relationships with online games and advergames
Ben Yahia, Ali
;
Ben Saad, Sihem
;
Abida, Fatma Choura
- In:
Utilizing gamification in servicescapes for improved …
,
(pp. 175-193)
.
2020
Persistent link: https://www.econbiz.de/10012231265
Saved in:
8
Freedom to express, professionalism, and public safety : socio-political risks with social media for law enforcement agencies and practitioners
Sheehy, Michael
;
Lavery, Cathryn F.
-
2023
Persistent link: https://www.econbiz.de/10014266588
Saved in:
9
Understanding video engagement on global service networks : the case of Twitter users on mobile platforms
Wolter, Lisa-Charlotte
;
Chan-Olmsted, Sylvia M.
; …
-
2017
Persistent link: https://www.econbiz.de/10011702719
Saved in:
10
The impact of social media ads over consumer's buying behavior for operational decisions in adverstising
Ișilay, Talay-Değirmenci
;
Kantarcıoğlu, Burcu
- In:
Public relations and advertising theories : concepts …
,
(pp. 331-358)
.
2018
Persistent link: https://www.econbiz.de/10011977794
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