//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
USA
Brand management
10,447
Markenführung
10,447
Markenimage
8,010
Brand image
8,003
Consumer behaviour
7,721
Konsumentenverhalten
7,720
Brand
4,769
Markenartikel
4,696
Beziehungsmarketing
2,364
Relationship marketing
2,364
Social Web
1,557
Social web
1,557
Online-Marketing
1,360
Internet marketing
1,359
Advertising effects
1,168
Werbewirkung
1,168
Marketing management
994
Marketingmanagement
992
Designation of origin
837
Herkunftsbezeichnung
837
Customer satisfaction
814
Kundenzufriedenheit
814
Luxury goods
781
Luxusgüter
781
Tourism marketing
742
Tourismusmarketing
742
United States
729
Brand loyalty
696
Advertising
692
Werbung
671
Corporate reputation
661
Firmenimage
661
Markentreue
605
Destination management
593
Destinationsmanagement
593
Einzelhandel
584
Retail trade
584
Emotion
568
Viral marketing
501
more ...
less ...
Online availability
All
Undetermined
128
Free
13
Type of publication
All
Article
713
Book / Working Paper
21
Type of publication (narrower categories)
All
Article in journal
Case study
Aufsatz in Zeitschrift
710
Aufsatz im Buch
117
Book section
117
Graue Literatur
78
Non-commercial literature
78
Working Paper
61
Arbeitspapier
60
Fallstudie
45
Hochschulschrift
43
Thesis
35
Collection of articles of several authors
24
Sammelwerk
24
Reprint
14
Aufsatzsammlung
9
Collection of articles written by one author
6
Sammlung
6
Guidebook
5
Interview
5
Ratgeber
5
Company information
3
Conference paper
3
Firmeninformation
3
Konferenzbeitrag
3
Bibliografie
2
Biografie
2
Conference proceedings
2
Konferenzschrift
2
Amtsdruckschrift
1
Bestimmungsbuch
1
Bibliografie enthalten
1
Bibliography included
1
Biography
1
Dissertation u.a. Prüfungsschriften
1
Fallstudiensammlung
1
Glossar enthalten
1
Glossary included
1
Government document
1
Mehrbändiges Werk
1
more ...
less ...
Language
All
English
712
German
21
French
1
Author
All
Bronnenberg, Bart J.
5
Christodoulides, George
5
Petty, Ross D.
5
Bennett, Gregg
4
Flynn, Leisa Reinecke
4
Fournier, Susan
4
Gammoh, Bashar S.
4
Laroche, Michel
4
Walsh, Patrick
4
Bardhi, Fleura
3
Buchanan-Oliver, Margo
3
Burmann, Christoph
3
Calantone, Roger J.
3
Chintagunta, Pradeep K.
3
Dimofte, Claudiu V.
3
Dubé, Jean-Pierre
3
Ferreira, Mauricio
3
Friedman, Monroe
3
Goldsmith, Ronald E.
3
Johansson, Johny K.
3
Jung, Jaehee
3
Kim, Youn-kyung
3
Lennon, Sharron J.
3
McQuarrie, Edward F.
3
Melewar, T. C.
3
Miller, Darryl W.
3
Mittal, Vikas
3
Phillips, Barbara J.
3
Pitt, Leyland F.
3
Romaniuk, Jenni
3
Roper, Stuart
3
Ross, Stephen D.
3
Steiner, Robert L.
3
Sung, Yongjun
3
Townsend, Janell D.
3
Voss, Kevin E.
3
Winterich, Karen Page
3
Akdeniz, M. Billur
2
Arnade, Carlos Anthony
2
Bagozzi, Richard P.
2
more ...
less ...
Institution
All
Books on Demand GmbH <Norderstedt>
1
Published in...
All
The journal of brand management : an international journal
37
The journal of product & brand management
23
Psychology & marketing
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of business research : JBR
17
Journal of advertising research
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
International journal of hospitality management
11
Journal of fashion marketing and management
11
Journal of marketing theory and practice
10
The journal of consumer marketing
10
International journal of market research : JMRS ; the journal of the Market Research Society
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
European journal of marketing : EJM
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of international consumer marketing
8
Journal of international marketing
8
Journal of marketing
8
Journal of retailing and consumer services
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Corporate reputation review : an international journal
7
Harvard business review : HBR
7
International journal of sport management and marketing : IJSMM
7
MSI reports : working paper series
7
Marketing letters : a journal of research in marketing
7
The IUP journal of brand management : IJBRM
7
Harvard-Business-Manager : das Wissen der Besten
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of wine business research : IJWBR
6
Journal of marketing for higher education
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
Tourism management : research, policies, practice
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of consumer behaviour : an international research review
5
Journal of marketing management : MM
5
Journal of marketing research : JMR
5
Journal of promotion management : JPM
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
Journal of travel and tourism marketing
5
Sport management review
5
more ...
less ...
Source
All
ECONIS (ZBW)
734
Showing
51
-
60
of
734
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
51
The new method of Exponential Random Graph Modelling to analyse interactions in participatory processes of place branding
Stevens, Vidar
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 29-41
Persistent link: https://www.econbiz.de/10012155684
Saved in:
52
Brand USA : a natural quasi-experiment evaluating the success of a national marketing campaign
Zavattaro, Staci M.
;
Fay, Daniel L.
- In:
Tourism management : research, policies, practice
70
(
2019
),
pp. 42-48
Persistent link: https://www.econbiz.de/10011949605
Saved in:
53
Language in pursuit of professional branding : the case of scientific costing
Parker, Lee David
;
Boyns, Trevor
- In:
The British accounting review : the journal of the …
51
(
2019
)
2
,
pp. 193-210
Persistent link: https://www.econbiz.de/10012058800
Saved in:
54
A valuation analysis of corporate naming rights for collegiate sport venues
Popp, Nels
;
DeSchriver, Timothy D.
;
McEvoy, Chad D.
; …
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10011508540
Saved in:
55
A cross-national comparison of brand perceptions of global franchise chains in the BRICS
Dant, Rajiv P.
;
Jeon, Hyo Jin
;
Mumdziev, Nada
; …
- In:
Journal of marketing channels : ... distribution …
23
(
2016
)
4
,
pp. 196-216
Persistent link: https://www.econbiz.de/10011628591
Saved in:
56
Behavioural-qualitative value drivers in a variable interdependent model for valuing brands
Čižinská, Romana
;
Krabec, Tomáš
- In:
International advances in economic research : IAER ; an …
22
(
2016
)
1
,
pp. 105-106
Persistent link: https://www.econbiz.de/10011718373
Saved in:
57
Special issue: internal brand management
Piehler, Rico
(
ed.
);
Grace, Debra
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011884910
Saved in:
58
Cultural intermediaries in place branding : who are they and how do they construct legitimacy for their work and for themselves?
Warren, Giannina
;
Dinnie, Keith
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 302-314
Persistent link: https://www.econbiz.de/10011814727
Saved in:
59
Gamified interactions: whether, when, and how games facilitate self-brand connections
Berger, Axel
;
Schlager, Tobias
;
Sprott, David E.
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 652-673
Persistent link: https://www.econbiz.de/10011911283
Saved in:
60
Special issue: luxury brand-building
Gutsatz, Michel
(
ed.
);
Heine, Klaus
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011919405
Saved in:
First
Prev
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->