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~subject:"USA"
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudie"
~type_genre:"Glossar enthalten"
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International marketing ; Vol. 2
2
The Harcourt College Publishers series in management
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Agricultural trade and economic integration in Europe and in North America : december 7-9, 1992, Frankfurt am Main, Germany
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Enterprise & society : the international journal of business history
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Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
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Fragile interdependence : econom. issues in US - Japanese trade and investment ; [papers presented at a conference hosted by the Center for Japan US Business and Econom. Studies at the Graduate School of Business Administration of New York Univ., Nov. 1 - 2, 1984]
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Global intermediation and logistics service providers
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Handbook of research in international marketing
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Handbook of research on international advertising
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Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
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Innovation and international business ; 2
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International advertising and communication : current insights and empirical findings
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International journal of business and globalisation : IJBG
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International marketing ; Vol. I
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International marketing ; Vol. II
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Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
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Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
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Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Marketing through minefields
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Michael Porter ; Vol. 4
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Schriftenreihe Schriften zur Kulturwissenschaft
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The development of critical perspectives in marketing
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ECONIS (ZBW)
60
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1
Wie McDonald's den Hamburger auf das Fließband legte und mit Franchising die Welt eroberte
Schneider, Willy
-
2018
Persistent link: https://www.econbiz.de/10011806939
Saved in:
2
Weltweit audiovisuell werben : kulturspezifische Aspekte hinsichtlich der thematischen und musikalischen Gestaltung am Beispiel des Konzerns Coca-Cola
Kaltenhäuser, Yasmin
-
2018
Persistent link: https://www.econbiz.de/10011882356
Saved in:
3
International distribution : a cross-cultural reading of intermediation
Cassière, François
;
Noireaux, Virginie
- In:
Global intermediation and logistics service providers
,
(pp. 243-264)
.
2017
Persistent link: https://www.econbiz.de/10011731132
Saved in:
4
Perceived quality of Asian brands by US consumers : case of cosmetic brand using age as a moderator
Southworth, Sarah
;
Kim, Minjeong
- In:
International marketing in the fast changing world
,
(pp. 235-253)
.
2015
Persistent link: https://www.econbiz.de/10011416191
Saved in:
5
Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.
;
Magnusson, Peter
;
Zhou, Joyce X.
- In:
Entrepreneurship in international marketing
,
(pp. 267-286)
.
2015
Persistent link: https://www.econbiz.de/10010493026
Saved in:
6
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
7
Marketing the hearth : ornamental embroidery and the building of the multinational Singer Sewing Machine Company
Cruz-Fernández, Paul A. de la
- In:
Enterprise & society : the international journal of …
15
(
2014
)
3
,
pp. 442-471
Persistent link: https://www.econbiz.de/10010416193
Saved in:
8
International marketing and experiential learning : a good fit for business education?
Li, Tiger
;
Chao, Chiang-nan
- In:
International marketing in rapidly changing environments
,
(pp. 245-261)
.
2013
Persistent link: https://www.econbiz.de/10010204707
Saved in:
9
Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn
;
Pons, Frank
;
Richelieu, André
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009783160
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10
Brand growth at Mars Inc. : how the global marketer embraced Ehrenberg's science with creativity
Kennedy, Rachel
;
McColl, Bruce
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 270-276
Persistent link: https://www.econbiz.de/10009618388
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