Perceived quality of Asian brands by US consumers : case of cosmetic brand using age as a moderator
Sarah (Song) Southworth and Minjeong Kim
| Year of publication: |
2015
|
|---|---|
| Authors: | Southworth, Sarah ; Kim, Minjeong |
| Published in: |
International marketing in the fast changing world. - Bingley [u.a.] : Emerald, ISBN 1-78560-233-0. - 2015, p. 235-253
|
| Subject: | Markenartikel | Brand | Asiatisch | Asian | Markenimage | Brand image | Kaufmotiv | Consumer motivation | Qualität | Quality | Zielgruppe | Target group | Internationales Marketing | International marketing | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011416191