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~subject:"USA"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossar enthalten"
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USA
International marketing
821
Internationales Marketing
821
Multinationales Unternehmen
113
Transnational corporation
113
Marketing management
105
Marketingmanagement
105
Globalisierung
103
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103
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98
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98
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79
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79
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75
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63
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63
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48
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43
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43
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34
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33
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30
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30
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28
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28
Export
27
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26
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25
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25
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25
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25
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24
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180
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180
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54
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54
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39
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37
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31
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26
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26
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23
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19
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17
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15
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15
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15
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15
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13
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12
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8
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English
47
German
2
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Czinkota, Michael R.
5
Ronkainen, Ilkka A.
5
Ball, Donald A.
4
Geringer, John Michael
4
McCarthy, Edmund Jerome
4
Minor, Michael
4
Moffett, Michael H.
4
Perreault, William D.
4
Cannon, Joseph P.
3
McCulloch, Wendell H.
3
Boone, Louis E.
2
Cavusgil, S. Tamer
2
Daniels, John Day
2
Frantz, Paul L.
2
Jain, Subhash C.
2
Kurtz, David L.
2
McNett, Jeanne M.
2
Radebaugh, Lee H.
2
Solberg, Carl Arthur
2
Sullivan, Daniel P.
2
Aaker, David A.
1
Applbaum, Kalman
1
Bao, Yeqing
1
Bird, Robert
1
Bith-Hong, Ling
1
Brouthers, Lance E.
1
Brouthers, Lance Eliot
1
Cassière, François
1
Chandra, Aruna
1
Chao, Chiang-nan
1
Cuffaro, Nadia
1
Day, George S.
1
De Filippis, Fabrizio
1
Diehl, Sandra
1
Douglas, Susan P.
1
Duchmann, Christian
1
Ghauri, Pervez N.
1
Griffith, David A.
1
Guilloux, Véronique
1
Ha, J. B.
1
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International marketing ; Vol. 2
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Agricultural trade and economic integration in Europe and in North America : december 7-9, 1992, Frankfurt am Main, Germany
1
Bringing technology to market: trends, cases, solutions
1
Cases on innovations in educational marketing : transnational and technological strategies
1
Contemporary research in e-marketing ; 1
1
Entrepreneurship in international marketing
1
European business in the global network
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Fragile interdependence : econom. issues in US - Japanese trade and investment ; [papers presented at a conference hosted by the Center for Japan US Business and Econom. Studies at the Graduate School of Business Administration of New York Univ., Nov. 1 - 2, 1984]
1
Global intermediation and logistics service providers
1
Handbook of research in international marketing
1
Handbook of research on international advertising
1
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
1
Innovation and international business ; 2
1
International advertising and communication : current insights and empirical findings
1
International business strategy : theory and practice
1
International marketing ; Vol. I
1
International marketing ; Vol. II
1
International marketing ; Vol. V
1
International marketing in rapidly changing environments
1
International marketing in the fast changing world
1
Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
1
Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
1
Marketing and multicultural diversity
1
Marketing through minefields
1
Michael Porter ; Vol. 4
1
The Harcourt College Publishers series in management
1
The SAGE handbook of international marketing
1
The development of critical perspectives in marketing
1
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ECONIS (ZBW)
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41
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Frantz, Paul L.
; …
-
2002
-
8. ed
Persistent link: https://www.econbiz.de/10013468882
Saved in:
42
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
2002
-
2nd ed.
Persistent link: https://www.econbiz.de/10001584595
Saved in:
43
Global business
Czinkota, Michael R.
;
Ronkainen, Ilkka A.
;
Moffett, …
-
2001
-
3. ed
Persistent link: https://www.econbiz.de/10001510459
Saved in:
44
Exporter trust, commitment and marketing control in integrated and independent export channels
Solberg, Carl Arthur
;
Nes, Erik B.
- In:
European business in the global network
.
2000
Persistent link: https://www.econbiz.de/10001685268
Saved in:
45
The international distribution of franchises by US franchisors
Zietlow, Dixie S.
-
1996
Persistent link: https://www.econbiz.de/10001328794
Saved in:
46
A comparative market share analysis of EC and US agricultural trade
Cuffaro, Nadia
- In:
Agricultural trade and economic integration in Europe …
,
(pp. 238-256)
.
1994
Persistent link: https://www.econbiz.de/10001314347
Saved in:
47
Export strategy
Jain, Subhash C.
-
1989
-
1. publ.
Persistent link: https://www.econbiz.de/10000766540
Saved in:
48
International business
Czinkota, Michael R.
;
Rivoli, Pietra
;
Ronkainen, Ilkka A.
-
1989
Persistent link: https://www.econbiz.de/10013467230
Saved in:
49
Selling in Japan : consumer behavior and distribution as barriers to imports
Wada, Mitsuo
;
Douglas, Susan P.
- In:
Fragile interdependence : econom. issues in US - …
,
(pp. 91-105)
.
1986
Persistent link: https://www.econbiz.de/10001260508
Saved in:
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