The international distribution of franchises by US franchisors
Year of publication: |
1996
|
---|---|
Authors: | Zietlow, Dixie S. |
Other Persons: | Hennart, Jean-François Marie André (contributor) |
Published in: |
Innovation and international business ; 2. - Stockholm. - 1996, p. 925-957
|
Subject: | Franchising | Internationales Marketing | International marketing | Welt | World | USA | United States |
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