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USA
Bayes-Statistik
5
Bayesian inference
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Consumer behaviour
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Konsumentenverhalten
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Theorie
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Theory
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Brand image
3
Markenimage
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endogeneity
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Distribution channel
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Einzelhandel
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Markenartikel
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Online-Marketing
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Ressourcenorientierter Ansatz
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Retail trade
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Search engine
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Suchmaschine
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United States
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Vertriebsweg
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hierarchical Bayes
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Arbeitszufriedenheit
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Assortment planning
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Bank
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Bayesian methodology
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Bayesian modeling
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Allenby, Greg M.
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Dotson, Jeffrey P.
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Brazell, Jeff D.
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Chandukala, Sandeep R.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Bayesian analysis of hierarchical effects
Chandukala, Sandeep R.
;
Dotson, Jeffrey P.
;
Brazell, Jeff D.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 123-133
Persistent link: https://www.econbiz.de/10008905585
Saved in:
2
Investigating the strategic influence of customer and employee satisfaction on firm financial performance
Dotson, Jeffrey P.
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 895-908
Persistent link: https://www.econbiz.de/10008736173
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