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USA
Consumer behaviour
26
Konsumentenverhalten
26
Relationship marketing
20
Beziehungsmarketing
19
Brand management
14
Brand image
13
Markenführung
13
Markenimage
13
Innovation
10
Firm performance
9
Unternehmenserfolg
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Brand
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Markenartikel
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Marketing management
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Marketingmanagement
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Dienstleistungsqualität
6
Service quality
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Customer satisfaction
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Kundenzufriedenheit
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Corporate Social Responsibility
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Corporate social responsibility
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United States
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Confidence
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Emerging economies
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Emerging market firms
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Innovationsmanagement
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KMU
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New product development
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Product design
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Produktentwicklung
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English
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Eisingerich, Andreas B
3
Park, C. Whan
2
Park, Jason Whan
2
Alba, Joseph W.
1
Auh, Seigyoung
1
De Hoyos, Rafael E.
1
Eisingerich, Andreas
1
Fu, Xiaolan
1
Lutz, Richard J.
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Merlo, Omar
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Schmitt, Bernd
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
MIT sloan management review
1
Working papers
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ECONIS (ZBW)
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1
Why customer participation matters
Merlo, Omar
;
Eisingerich, Andreas B
;
Auh, Seigyoung
- In:
MIT sloan management review
55
(
2013/14
)
2
,
pp. 81-88
Persistent link: https://www.econbiz.de/10010248884
Saved in:
2
Broadening (and narrowing) the scope of brand relationships
Alba, Joseph W.
;
Lutz, Richard J.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 265-268
Persistent link: https://www.econbiz.de/10009766847
Saved in:
3
The consumer psychology of customer-brand relationships : extending the AA relationship model
Schmitt, Bernd
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 249-252
Persistent link: https://www.econbiz.de/10009766853
Saved in:
4
Custers of management practices, structural embeddedness and firm productivity
Fu, Xiaolan
;
Eisingerich, Andreas
;
De Hoyos, Rafael E.
-
2006
Persistent link: https://www.econbiz.de/10003847334
Saved in:
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