Why customer participation matters
Year of publication: |
2014
|
---|---|
Authors: | Merlo, Omar ; Eisingerich, Andreas B ; Auh, Seigyoung |
Published in: |
MIT sloan management review. - Cambridge, Mass. : MIT, ISSN 1532-9194, ZDB-ID 2039388-X. - Vol. 55.2013/14, 2, p. 81-88
|
Subject: | Konsumentenverhalten | Consumer behaviour | USA | United States | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration |
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