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Lichtenstein, Donald R.
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Key debates and contemporary issues in nonprofit marketing
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ECONIS (ZBW)
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The effect of marketer-suggested serving size on consumer responses : the unintended consequences of consumer attention to calorie information
Mohr, Gina S.
;
Lichtenstein, Donald R.
;
Janiszewski, …
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10009729591
Saved in:
2
The effect of corporate social responsibility on customer donations to corporate-supported nonprofits
Lichtenstein, Donald R.
;
Drumwright, Minette E.
;
Braig, …
-
2008
Persistent link: https://www.econbiz.de/10003717734
Saved in:
3
Why consumers choose managed mutual funds over index funds : hypotheses from consumer behavior
Lichtenstein, Donald R.
;
Kaufmann, Patrick J.
;
Bhagat, …
- In:
Journal of consumer affairs : official publication of …
33
(
1999
)
1
,
pp. 187-205
Persistent link: https://www.econbiz.de/10001365750
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