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USA
Firm performance
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Unternehmenserfolg
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Brand image
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Brand management
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Markenführung
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Markenimage
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Brand equity
3
Firm value
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International market entry
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Internationaler Markteintritt
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Multinationales Unternehmen
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Resource-based view
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Ressourcenorientierter Ansatz
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Transnational corporation
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United States
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Data envelopment analysis
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Performance-Messung
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Takeover
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Rahman, Mahabubur
3
Ahmed, Shaker
1
Faroque, Anisur Rahman
1
Jang, Seongsoo
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Rodríguez-Serrano, M. Ángeles
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Journal of marketing theory and practice : JMTP
2
British journal of management
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ECONIS (ZBW)
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How does selling capability impact firm value? : the moderating roles of relative strategic emphasis, market volatility, and technological volatility
Rahman, Mahabubur
;
Jang, Seongsoo
;
Ahmed, Shaker
- In:
British journal of management
34
(
2023
)
3
,
pp. 1655-1676
Persistent link: https://www.econbiz.de/10014336410
Saved in:
2
Corporate environmentalism and brand value : a natural resource-based perspective
Rahman, Mahabubur
;
Rodríguez-Serrano, M. Ángeles
; …
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10012607672
Saved in:
3
Dynamic marketing productivity and firm intangible value : insights from airlines industry
Rahman, Mahabubur
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 342-355
Persistent link: https://www.econbiz.de/10012483472
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