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~subject:"USA"
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USA
Print advertising
656
Printwerbung
656
Advertising effects
199
Werbewirkung
199
Werbung
167
Advertising
164
Deutschland
119
Germany
117
United States
114
Zeitung
111
Newspaper
108
Press publisher
90
Presseverlag
90
Consumer behaviour
83
Konsumentenverhalten
83
Theorie
79
Theory
79
Press media
75
Presseerzeugnis
75
Internet marketing
64
Online-Marketing
64
Zeitschrift
50
Magazine
47
Bibliometrics
34
Bibliometrie
34
Comparison
33
Preismanagement
33
Pricing strategy
33
Vergleich
33
Estimation
30
Schätzung
30
Magazine publishing
29
Zeitschriftenverlag
29
Großbritannien
28
United Kingdom
28
Frauen
24
Marktstruktur
24
Women
24
Market structure
23
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Free
13
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8
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Article
89
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26
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Article in journal
76
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76
Graue Literatur
19
Non-commercial literature
19
Arbeitspapier
14
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12
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Hochschulschrift
7
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7
Collection of articles written by one author
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English
114
German
1
French
1
Author
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Sinkinson, Michael
8
Shapiro, Jesse M.
7
Petek, Nathan
6
Gentzkow, Matthew Aaron
4
Kaplan, Ethan
4
Della Vigna, Stefano
3
Depken, Craig A.
3
Gentzkow, Matthew
3
Phillips, Barbara J.
3
Sridhar, Shrihari
3
Torres, Ivonne M.
3
Angelucci, Charles
2
Arbatskaya, Maria
2
Budzinski, Oliver
2
Cagé, Julia
2
Calder, Bobby J.
2
Carlson, Les
2
Familant, Norman
2
Hopkins, Christopher D.
2
Hunt, James B.
2
Hviid, Morten
2
Kalliny, Morris
2
Laroche, Michel
2
Lindstädt-Dreusicke, Nadine
2
Malthouse, Edward C.
2
McQuarrie, Edward F.
2
Mueller, Barbara
2
Nepomuceno, Marcelo Vinhal
2
Pattabhiramaiah, Adithya
2
Petrova, Maria
2
Pittman, Russell W.
2
Reid, Leonard N.
2
Richard, Marie-Odile
2
Romeo, Charles J.
2
Shaffer, Greg Eric
2
Shanahan, Kevin J.
2
Sierra, Jeremy J.
2
Smith, Ken
2
Sriram, S.
2
Venger, Olesya
2
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Institution
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Institutet för Internationell Ekonomi <Stockholm>
1
National Bureau of Economic Research
1
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Journal of advertising : official publication of the American Academy of Advertising
7
Journal of advertising research
6
International journal of advertising : the quarterly review of marketing communications
4
Journal of current issues and research in advertising : JCIRA
4
The journal of media economics
4
JMM : the international journal on media management
3
Journal of marketing communications
3
Working paper / National Bureau of Economic Research, Inc.
3
Journal of marketing research : JMR
2
Ross School of Business working paper series
2
The journal of services marketing
2
Advances in applied microeconomics : a research annual
1
Advances in business marketing : a research annual
1
Advertising and violence : concepts and perspectives
1
Brookings papers on economic activity : BPEA
1
Business and politics : B&P
1
CEFIR and NES working papers
1
Chicago Booth Research Paper
1
Cutting edge international research
1
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
Discussion papers / CEPR
1
Discussion papers / Centre for Industrial Economics, Institute of Economics, University of Copenhagen
1
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
1
Dissent and the failure of leadership
1
Economic Analysis Group discussion paper
1
Ekonomiska studier
1
Enhancing knowledge development in marketing ; Vol. 21
1
Faculty & research / Insead : working paper series
1
Georgia Tech Scheller College of Business research paper
1
Global journal of business research : GJBR
1
Health affairs : at the intersection of health, health care, and policy
1
Health marketing quarterly
1
Information economics and policy : IEP
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of sport management and marketing : IJSMM
1
International marketing review
1
Journal of business ethics : JOBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising
1
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ECONIS (ZBW)
115
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1
Media competition and news diets
Angelucci, Charles
;
Cagé, Julia
;
Sinkinson, Michael
-
2020
Persistent link: https://www.econbiz.de/10012219589
Saved in:
2
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
3
Media competition and news diets
Angelucci, Charles
;
Cagé, Julia
;
Sinkinson, Michael
-
2020
Persistent link: https://www.econbiz.de/10012214795
Saved in:
4
Glued to the TV : distracted retail investors and stock market liquidity
Peress, Joël
;
Schmidt, Daniel
-
2016
Persistent link: https://www.econbiz.de/10011665596
Saved in:
5
Rising prices under declining preferences : the case of the U.S. print newspaper industry
Pattabhiramaiah, Adithya
;
Sriram, S.
;
Sridhar, Shrihari
-
2016
Persistent link: https://www.econbiz.de/10011748122
Saved in:
6
Spokes-characters in print advertising : an update and extension
Phillips, Barbara J.
;
Sedgewick, Jennifer R.
; …
- In:
Journal of current issues and research in advertising
40
(
2019
)
2
,
pp. 214-228
Persistent link: https://www.econbiz.de/10012243128
Saved in:
7
Evolution of corporate social responsibility : a content analysis of United States magazine advertising, 1980-2009
Lee, Jaejin
;
Rim, Hyejoon
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 555-577
Persistent link: https://www.econbiz.de/10011979115
Saved in:
8
Histoire de la presse
Albert, Pierre
-
2018
-
Douzième édition mise à jour
Persistent link: https://www.econbiz.de/10011788658
Saved in:
9
Rising prices under declining preferences : the case of the U.S. print newspaper industry
Pattabhiramaiah, Adithya
;
Sriram, S.
;
Sridhar, Shrihari
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 97-122
Persistent link: https://www.econbiz.de/10011818467
Saved in:
10
Quantifying animal spirits : news media and sentiment in the housing market
Soo, Cindy K.
-
2013
Persistent link: https://www.econbiz.de/10010212625
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