Spokes-characters in print advertising : an update and extension
Barbara J. Phillips, Jennifer R. Sedgewick, and Adam D. Slobodzian
| Year of publication: |
2019
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|---|---|
| Authors: | Phillips, Barbara J. ; Sedgewick, Jennifer R. ; Slobodzian, Adam D. |
| Published in: |
Journal of current issues and research in advertising. - Abingdon, Oxon : Routledge, Taylor & Francis Group, ISSN 2164-7313, ZDB-ID 2070081-7. - Vol. 40.2019, 2, p. 214-228
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| Subject: | Werbewirkung | Advertising effects | Printwerbung | Print advertising | USA | United States |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10641734.2018.1503110 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012243128