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Search: person:"Balmer, John M. T."
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United States
Brand management
54
Markenführung
52
Brand architecture
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Markenarchitektur
48
Corporate culture
45
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43
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Balmer, John M. T.
6
He, Hong-Wei
1
Hudson, Bradford T.
1
Illia, Laura
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Thomson, Irene
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Working paper series / Bradford University School of Management
2
Corporate communications : an international journal
1
Foundations of corporate heritage
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Journal of general management
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The journal of brand management : an international journal
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ECONIS (ZBW)
6
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1
Corporate heritage brands : mead's theory of the past
Hudson, Bradford T.
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 151-166)
.
2017
Persistent link: https://www.econbiz.de/10011656849
Saved in:
2
Guest editorial: Corporate communication and corporate marketing
Balmer, John M. T.
;
Illia, Laura
- In:
Corporate communications : an international journal
17
(
2012
)
4
,
pp. 412-414
Persistent link: https://www.econbiz.de/10009671836
Saved in:
3
The corporate branding triumvarite : values, promise and behaviour?
Balmer, John M. T.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002590164
Saved in:
4
The oneworld alliance brand : a preliminary inquiry
He, Hong-Wei
(
contributor
);
Balmer, John M. T.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002590229
Saved in:
5
The BP Deepwater Horizon débâcle and corporate brand exuberance
Balmer, John M. T.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
2
,
pp. 97-104
Persistent link: https://www.econbiz.de/10009524439
Saved in:
6
The shared management and ownership of corporate brands : the case of Hilton
Balmer, John M. T.
;
Thomson, Irene
- In:
Journal of general management
34
(
2008/09
)
4
,
pp. 15-37
Persistent link: https://www.econbiz.de/10003855240
Saved in:
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