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United States
Brand image
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Mizik, Natalie
5
Jacobson, Robert
2
Bucklin, Randolph E.
1
Dinner, Isaac
1
Garmaise, Mark J.
1
Hanssens, Dominique M.
1
Kimbrough, Michael D.
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Knowles, Jonathan
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McAlister, Leigh
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Moorman, Christine
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Sismeiro, Catarina
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Spencer, Fredrika J.
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MSI reports : working paper series
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Journal of marketing research : JMR
1
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ECONIS (ZBW)
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1
Firm innovation and the ratchet effect among consumer packaged goods firms
Moorman, Christine
;
Wies, Simone
;
Mizik, Natalie
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 934-951
Persistent link: https://www.econbiz.de/10009702522
Saved in:
2
Value implications of corporate branding in mergers
Mizik, Natalie
;
Knowles, Jonathan
;
Dinner, Isaac
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 187-233
Persistent link: https://www.econbiz.de/10009007357
Saved in:
3
Marketing and firm value : perspectives and conclusions ; rejoinder
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 327-329
Persistent link: https://www.econbiz.de/10003867757
Saved in:
4
The financial markets and customer satisfaction : reexamining possible financial market mispricing of customer satisfaction
Jacobson, Robert
;
Mizik, Natalie
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
5
,
pp. 810-819
Persistent link: https://www.econbiz.de/10003899986
Saved in:
5
A new dynamics-based segmentation approach for maximizing long-term marketing impact
Sismeiro, Catarina
;
Mizik, Natalie
;
Bucklin, Randolph E.
- In:
MSI reports : working paper series
(
2008
)
2
,
pp. 63-92
Persistent link: https://www.econbiz.de/10003779745
Saved in:
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