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Day, George S.
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Moorman, Christine
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Van Den Bulte, Christophe
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The profit impact of marketing strategy project : retrospect and prospects
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Organizing for marketin excellence
Moorman, Christine
;
Day, George S.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 6-35
Persistent link: https://www.econbiz.de/10011621574
Saved in:
2
Explaining Organic Growth Performance: Why Dynamic Capabilities Need Strategy Guidance
Day, George S.
- In:
The Oxford handbook of dynamic capabilities
.
2018
Persistent link: https://www.econbiz.de/10013475787
Saved in:
3
Putting PIMS into perspective : enduring contributions to strategic questions
Day, George S.
- In:
The profit impact of marketing strategy project : …
,
(pp. 28-40)
.
2009
Persistent link: https://www.econbiz.de/10003927211
Saved in:
4
Superiority in customer relationship management : consequences for competitive advantage and performance
Day, George S.
;
Van Den Bulte, Christophe
-
2002
Persistent link: https://www.econbiz.de/10001746522
Saved in:
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