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~subject:"Unternehmenskultur"
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Unternehmenskultur
Brand management
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brand values
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The journal of brand management : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
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The Core Value Compass : visually evaluating the goodness of brands that do good
Yoganathan, Vignesh
;
McLeay, Fraser
;
Osburg, Victoria-Sophie
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 68-83
Persistent link: https://www.econbiz.de/10011875631
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Practices in the brand management system : identification and considerations for five business sectors
Dunes, Mathieu
;
Pras, Bernard
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 444-461
Persistent link: https://www.econbiz.de/10010224836
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