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~subject:"Unternehmensnetzwerk"
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Unternehmensnetzwerk
Beziehungsmarketing
16
Relationship marketing
16
Consumer behaviour
11
Konsumentenverhalten
11
Dienstleistung
8
Services
8
Brand management
6
Customer value
6
Kundenwert
6
Lieferantenmanagement
6
Markenführung
6
Supplier relationship management
6
Product quality
5
Produktqualität
5
Theorie
5
Theory
5
Customer-dominant logic
4
Finnland
4
Marketing management
4
Marketingmanagement
4
USA
4
United States
4
Verbraucher
4
Brand image
3
Business network
3
Dienstleistungsmanagement
3
Dienstleistungssektor
3
Finland
3
Führungskräfte
3
Innovation
3
Managers
3
Markenimage
3
Service industry
3
Service innovation
3
Service management
3
Service-Dominant Logic
3
Service-dominant logic
3
B-to-B-Marketing
2
Betriebliche Wertschöpfung
2
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English
3
Author
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Holmlund, Maria
3
Strandvik, Tore
3
Edvardsson, Bo
1
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Meddelanden från Svenska Handelshögskolan
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
3
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Initiation of business relationships in service-dominant settings
Edvardsson, Bo
;
Holmlund, Maria
;
Strandvik, Tore
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 339-350
Persistent link: https://www.econbiz.de/10003713319
Saved in:
2
Critical incidents in business relationships
Holmlund, Maria
;
Strandvik, Tore
-
1999
Persistent link: https://www.econbiz.de/10001543505
Saved in:
3
Perception configurations in business relationships
Holmlund, Maria
-
1997
Persistent link: https://www.econbiz.de/10000970278
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