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~subject:"Unternehmensversicherung"
~subject:"acquisition value"
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Unternehmensversicherung
acquisition value
Sales promotion
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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Boomerang effects of low price discounts : how low price discounts affect purchase propensity
Cai, Fengyan
;
Bagchi, Rajesh
;
Gauri, Dinesh Kumar
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 804-816
Persistent link: https://www.econbiz.de/10011435803
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2
Why do consumers buy extended service contracts?
Chen, Tao
;
Kalra, Ajay
;
Sun, Baohong
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
4
,
pp. 611-623
Persistent link: https://www.econbiz.de/10003919309
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