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User-generated content
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Willis, Michelle
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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Qualitative market research : an international journal
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ECONIS (ZBW)
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Short video adverts : a modern and virtual form of advertising
Willis, Michelle
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 107-131)
.
2024
Persistent link: https://www.econbiz.de/10014529067
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2
Dynamics of user-generated content and service failure recovery : evidence from millennials
Ozuem, Wilson
;
Willis, Michelle
;
Ranfagni, Silvia
; …
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 600-631
Persistent link: https://www.econbiz.de/10014430702
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