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International journal of advertising : the quarterly review of marketing communications
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National culture and corporate risk-taking around the world
Frijns, Bart
;
Hubers, Frank
;
Kim, Donghoon
;
Roh, Tai-Yong
; …
- In:
Global finance journal
52
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013412552
Saved in:
2
Determinants of visual forms used in print advertising : a cross-cultural comparison
Bu, Kyunghee
;
Kim, Donghoon
;
Lee, Seung-yon
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 13-47
Persistent link: https://www.econbiz.de/10003819148
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